Indian Premier League will boost mobile gaming

IPL seen to give a boost to mobile gaming

Several brands are riding the Indian Premier League (IPL) wave. The T20 tournament is also seen as providing a growth opportunity for the mobile gaming industry and has spawned quite a few games already. exchange4media takes a look at some of the mobile gaming initiatives being taken. The mobile industry in India is estimated to be around Rs 2,000-3,000 crore, while the mobile gaming industry is roughly just Rs 100-200 crore.

Players like Indiagames have already launched initiatives like Cricket T20 Super Sixers. The game will be first available on iPhones. Vishal Gondal, CEO, Indiagames said, “Cricket as a category itself is evergreen and IPL only boosts this category. Had the IPL been held in India, or in Mumbai for that matter, there would have been a lot more local games giving way to merchandising. I believe the IPL is a very good opportunity for mobile gaming, in fact, cricket in any form is a big growth opportunity for the mobile gaming industry.” Mobile18, the mobile arm of Network18 Group, has also tapped the T20 format for McDowell No.1 for both mobile and the web. Read more..